Rich agro-ecological conditions

• High to moderate rainfall that averages 1,360 mm annually reaching a maximum of 2,500 mm
• Mild temperatures that range between 16 – 23 ºC
• Fertile soils make county suitable for variety of crops including tea, coffee, horticultural produce and livestock rearing

 Significant energy potential

• Abundant water resources with 11 permanent rivers flowing through region, suitable for hydropower generation
• High solar irradiation with a potential maximum of 1.356 kW/M2 due to location along the Equator
• Availability of strong winds due to location in highland corridor

 Good infrastructure

• Extensive 3,640 km road network consisting of 350 km of paved roads and 500 km of gravel roads
• Electricity grid network that connects major commercial centers
• Growing presence of financial and ICT infrastructure – Meru town has 24 commercial banks
• Proximity to the newly built Isiolo Airport and LAPPSET infrastructure corridor

 Open business environment

• Formation of Meru County Investment and Development Corporation (MIDC) which works to ease entry of investors into county
• Provision of incentives to encourage investment including smooth land acquisition process, accelerated approvals